Tuesday, October 11, 2011

Propoganda vs. Advertisement


The definition of propaganda is information, ideas, or rumors spread to harm a person or opposing party. When I think of propaganda its quite literally the thought of Us against them, no matter how general or specific "they" may be. I do not, however, think of all corporate advertisements as a means of propaganda. When McDonald's says "I'm lovin' it" it rests in my mind as a catchy jingle that will keep the restaurant chain in my mind. When Pepsi has commercials bashing Coke, that makes me think I should go with Pepsi based on the flaws of Coke and how much better Pepsi, which is propaganda. Even though all advertisements are not accurate with all their information, they can still promote themselves without placing an enemy in the equation to better themselves.
Propaganda doesn't always have to be in a negative sense either. I feel, based on the definition of the term, occupy wall street is a perfect example. Alone, the "we are 99%" slogan is a way of saying us (the general public) vs them (wall street), but just the whole act in general is propaganda.

-Austin Antoine

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